Photo Courtesy: Unsplash. Photo by Nik User-generated content highlights the honest sentiment and experiences that consumers have about a brand.… Read more Recommendations on How to Deal with Negative Online Comments & Social/Political Issues

Photo Courtesy: DAN KITWOOD/GETTY IMAGES (Source: Hollywood Reporter) The strategies mentioned in this paper aim to strengthen a brand’s marketing… Read more What Does a Potential Ban Look Like and its Impact on the Beauty Industry, Content Creators, and Users