For my Introduction to Digital Social Media course at USC, I analyzed the Instagram implementation of the direct-to-consumer cosmetics brand Glossier. On a scale from 1 to 5 (5 being the best), I analyzed Glossier’s overall aesthetic, brand/voice, engagement efforts, inclusion, diversity and accessibility. I summarized Glossier’s strengths, weaknesses, and its overall presence on Instagram. Please refer to the following document to learn more about my findings.