Resume

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Education:

University of Southern California (Graduated May 2023)

Master of Science in Digital Social Media

GPA: 4.0

University of Colorado Boulder

Bachelor of Science in Broadcast Journalism

Emphasis: Communications

Minor: Ethnic Studies

GPA: 4.0

Graduated with Honors & Distinction

Ludwig Maximilian University of Munich (Study Abroad Program)

Technology, Economics, Communication Sciences Certification

Experience:

E-Commerce, Sales Operations Associate, Murad (Unilever Prestige) (July 2023-Present)

  • Conduct website performance analysis to improve the custer experience for the Loyalty & Rewards program, increasing conversion rates by 10%.
  • Collaborate cross-functionally with Global Marketing, Product, and e-commerce teams to implement successful digital marketing strategies, including email and SMS campaigns.
  • Manage day-to-day relationships with internal and external partners, ensuring clear communication and alignment with business goals.
  • Develop comprehensive weekly reports analyzing e-commerce sales data and marketing campaign performance to identify key insights for optimization.
  • Plan and execute digital marketing campaigns across various platforms, focusing on customer engagement, retention, and sales.
  • Lead project management plans, overseeing the coordination of marketing campaigns across e-commerce platforms.

E-Commerce & Product Marketing Intern, Murad (Unilever Prestige) (August 2022-Present)

  • Work with Product Managers to help improve the website and optimize for KPI metrics
  • Assist with conducting user research and implementing solutions to Loyalty & Rewards program
  • Conduct competitive research on third-party brand sites and develop action plans
  • Refine E-Commerce product listings/pages and merchandising

Digital Marketing & Community Management Intern, Rizos Curls (March 2022-June 2022)

  • Assisted in planning and executing marketing strategies for digital and social media campaigns
  • Conducted consumer research to learn about the concerns, needs, and issues of our customers
  • Aware of emerging trends in the beauty and haircare industries
  • Assisted with influencer outreach and seeding for new product campaigns

Special Events Intern, Annenberg School for Communication and Journalism, University of Southern California (August 2021-Present)

  • Assist in booking, planning and managing events at Annenberg School for Communication and Journalism
  • Responsible for setting-up technical equipment such as lighting, video and audio

Social Media and Marketing Intern at Karuna Skin (October 2021-February 2022)

  • Implemented and executed social media strategies for Instagram, TikTok and LinkedIn
  • Assisted with influencer outreach and seeding for new product campaigns
  • Ideated and executed marketing campaigns for new product launches
  • Managed email marketing campaigns
  • Wrote blogs for the Karuna Skin website

Social Media and Communications Coordinator, Blueprints for Healthy Youth Development, University of Colorado Boulder

  • Located relevant content such as timely articles and publications for online registry
  • Implemented and executed social media strategies for all platforms (Instagram, Facebook, Twitter, LinkedIn, and YouTube)
  • Wrote social media captions for all platforms and designed graphics
  • Tracked and increased engagement (by 30%) across all social media platforms
  • Edited and disseminated newsletetter and marketing campaigns to our 4,500+ subscribers

Skills & Expertise:

  • Social Media Platform Management
  • Social Media
  • Communication
  • SEO
  • Customer Service
  • Event Planning
  • Budget Management
  • Video Editing
  • Market Research
  • Survey Development
  • E-Commerce Management
  • Data Analysis
  • Relationship Building
  • Multi-Cultural Marketing
  • Website Management
  • E-Newsletter Distribution
  • Digital Marketing
  • Brand Marketing
  • Influencer Strategies
  • Analytics
  • Copywriting
  • Content Strategy
  • Industry Software Management: MailChimp, WordPress, Wix, GRIN (Influencer Marketing platform)
  • User Research
  • Product Marketing
  • Project Management

Certifications:

  • Product Marketing Foundations (Completed July 2022)
  • Google Analytics Individual Qualification (March 2022)
  • Advanced Google Analytics Certification (March 2022)
  • Google Analytics Certification (January 2022)
  • Hootsuite Platform Certification (October 2021)

Languages:

  • English (Native Proficiency)
  • Spanish (Full Proficiency)

Honors & Awards:

  • Recipient of The LAGRANT Foundation 2022-2023 Scholarship
  • “Outstanding Senior in the Journalism Department,” University of Colorado Boulder (May 2017)
  • Graduated with Honors and Distinction (May 2017)

Extracurricular Activities:

Testimonials

Rating: 5 out of 5.

Natalie has been on our team for around five months. During this time, she was part of the social media team and helped with content creation and copywriting. Natalie was always responsive and punctual when it came to our requests. She also speaks her mind and doesn’t hesitate to ask questions. You can rely on Natalie to deliver the work as expected.

— Zoey Chang, Marketing Manager at Karuna Skin

Rating: 5 out of 5.

A problem solver at heart, Natalie is willing to take on new challenges, even if it means learning new methods, doing additional research, or seeking expert consultation. She has proven to be an invaluable member of our team. Natalie’s leadership, perseverance and ambition in performing exemplary work demonstrates her commitment to her career and her desire and ability to contribute to her discipline.

— Pamela Buckley, Principal Investigator & Director of Blueprints for Healthy Youth Development